VIU MANENT AND RENOWNED SOMMELIER PROMOTE THEIR INNOVATIVE DIGITAL WINE CAMPAIGN

Viu Manent, chosen among the Best Wineries in the World in 2020, always at the vanguard of digital platforms, presents the “Discover Our Wines” campaign, which looks to share, educate, and enlighten consumers about the magical world of wine. The campaign is fronted by renowned Chilean sommelier Ricardo Grellet, current President of the Sommelier Association of Chile.

 Grellet, also chosen as the Best Sommelier in Chile in 2008, is starring in a 20-video series where he shares details on each wine, tips on how to serve the wine, recommendations for drinking, and food pairing, all shared in an easy-to-understand language for any consumer.

To access the videos, scan the QR code printed on every back label of our Reserva, Gran Reserva, and Secreto lines of wine. All of the materials are available in 5 languages, with the objective of sharing the sommelier’s advice with wine lovers around the world.

See the videos here. ( https://viumanent.co/descubrenuestrosvinos )